NaviGo
Project overview
Crafted a minimalist luxury brand identity and ecosystem for a tech-driven student transport startup, from strategic branding to parent-focused collateral.
NaviGo aimed to revolutionize India’s chaotic school transportation sector with a tech-driven, safety-first service. As Founding Designer, I was tasked with building a premium brand for a school transportation startup from absolute zero, no guidelines, no templates. The brand needed to resonate with stressed parents, efficiency-driven schools, and tech-focused investors.
Year
2025
App Design
Visual Identity
Art Direction
Final Result
Built NaviGo’s brand and product ecosystem end to end, from a minimalist logo and a cohesive visual system defining colors, type, and imagery rules to investor decks, brochures that turned parental anxiety into trust, corporate stationery, and office signage. I produced several Instagram assets, including reel covers documenting our day-to-day build, event sponsorship creatives, hiring campaigns, driver and parent welcome kits, and the foundational wireframes for the NaviGo app. Each piece was engineered to make student safety feel premium, consistent, and utterly trustworthy across every touchpoint.
Every asset, ranging from letterheads to marketing posters, was engineered to position NaviGo as the key to chaotic school commutes. The system lays foundations for future products (app UI, driver portals etc) while proving that student safety can feel aspirational.
