Entrepreneurship
Project Overview
At MJCET’s Entrepreneurship Cell I lead the design practice for campus initiatives, owning visual identity, event branding, merchandise, and on-ground execution. I produced more than 50 assets across 10 plus initiatives and designed custom merchandise seen by over 200 students and faculty, raising E-Cell’s visibility and event recall.
I took charge of full visual systems for flagship programs like HackRevolution and Hackcelerate, creating logos, themes, announcement suites, and merch that matched each event’s tone and goals. Beyond digital files I planned print layouts, built stage and venue props, and prepared assets that scaled across social, print, and physical spaces so every touchpoint told the same story.
Year
2025
Graphic Design
Visual Identity
Art Direction
Final Result
I designed banners, posters, lanyards, ID cards and standees, then worked with production partners to ensure print quality and on-time delivery. I created event specific color palettes and typography rules, produced T-shirts, mugs and stationery, and coordinated distribution to students and faculty. I also partnered with hackathon teams on icebreakers, application reviews and on-site logistics, and I contributed to video scripts and social content to keep momentum before and during events.
The visual systems and merchandise strengthened E-Cell’s brand recognition across campus and helped turn casual attendees into repeat participants. Events looked sharper, setup time reduced, and volunteers had clear creative direction to follow.
