CMO.ltd
Project Overview
At CMO.ltd I worked as a digital media intern, leading end to end branding and UX work across more than five client accounts. I created cohesive visual systems, built conversion focused marketing assets, and translated campaign data into actionable dashboards.
My role covered the full creative lifecycle from discovery to delivery. I developed brand identities including color palettes, typography and brand guidelines, and produced digital assets such as icons, illustrations and reusable UI components. At the same time I owned UX tasks like wireframing and user journey mapping so visual design and user flows stayed tightly aligned with campaign goals.
Year
2025
Website & App Design
Visual Design
Art Direction
Final Result
My process began with fast research to capture each client’s voice and conversion objectives. I translated those insights into visual systems and a living component library to speed up production across landing pages, email templates and ad creative. I prototyped responsive experiences in Figma and tested layouts against real user flows.
The work delivered consistent brand experiences and shortened the time from brief to launch. Landing pages and ad sets were easier to scale because assets and UI components were reusable, and campaign teams could iterate faster. The dashboards and impact reports I created made campaign data readable and actionable, helping to prioritise optimisations and communicate clear results to clients. Overall the mix of brand thinking, UX execution and data translation helped CMO.ltd run more efficient, higher performing campaigns.
