Car Dealership
Project Overview
Shaped the visual identity and product touchpoints that turned curious visitors into enrolled students. I delivered a full brand system, conversion focused landing page with wireframes, reusable email templates for automated flows and clear impact reports for the marketing team.
I started by defining a practical brand language that communicated credibility and trade expertise. That meant creating rules for logo placement, typography, color palettes, spacing and imagery so every page, email and asset felt like it belonged to the same school. The guidelines were written to be prescriptive and easy to follow so non-designers could reproduce on-brand materials quickly.
Year
2025
Visual Identity
Website Design
Final Result
Next I designed the lead focused landing page and the supporting email journey. The landing page began as wireframes built around a strong hero, benefit blocks, trust signals and a friction-light signup flow. I produced pixel-perfect screens and annotated handoff files for dev. For email I created templates for welcome, nurture and reengagement sequences and designed the visual layouts that the automation team could plug into their platform. I also produced impact reports that translated campaign data into clear insights so the team could prioritise tests.
The outcome was a cohesive learning brand and a working funnel the marketing team could scale. Creative turnaround time fell because templates and guidelines removed repetitive review cycles. The landing page and email suite gave the team a repeatable funnel to test and optimise, and the impact reports made performance easier to read and act on. In short the work made the course feel more credible, helped attract better leads and made it simpler for the business to sell its learning offering.
